Saturday, June 14, 2008

Where's Your Loyalty? -- A Survey on Brands

Brands don't compete directly with each other when they are in different brand categories ... but they do compete for your attention, money, and loyalty.

We want to know...what keeps you loyal to a particular brand and what makes you shift?



For me, I have a top brand in mind, but when I see something new that is much cheaper but promises the same thing, I also try the new brand out. The new brand my earn my loyalty if it performs as well as or even better than the old brand. If not, I will go back to my old brand.

This is the follow up to a previous survey here.

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A part time ophthalmologist, part time micro business owner, part time graduate student and FULL TIME MOM struggling to find balance in the confusing world of multitasking :)

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