Blogger reputation in shreds?

It's no secret that many bloggers earn from keeping their blogs. There are several ways and many people have welcomed this chance to be part of "the new media" and earning from it. However, there is a buzz going around saying that a certain food blogger is used by a PR firm to give good or scathing reviews about a restaurant, depending on whether the people behind the restaurant are willing to pay an exorbitant price. A lot of people trained their spotting scopes on a certain popular food blogger, who has since issued a statement saying that he was not the blogger alluded to.

This is viewed as a serious matter by many food bloggers.  It has kind of sullied the reputation of food bloggers in general.  This is bad.